.png)
Our Story
Built by someone who has done it at the highest level.
Signal Commerce was founded by Skye Martineau, formerly a specialist at Zenith, one of the world's leading media agencies.
She led the TikTok Shop launch for Rimmel London, one of the UK's most iconic beauty brands, and built it from nothing into one of the strongest launches the platform had seen.
Signal Commerce exists because beauty and wellness brands deserve a specialist. Not an agency that does TikTok Shop as one line in a long list of services.

Elevate Your TikTok Shop Experience
Paid Social and Performance
GMV Max, paid campaigns, audience testing and full funnel optimisation. We move shoppers from scroll to sale and keep pushing ROI further every month.
Affiliate Management
We recruit, brief and manage the creator network that drives your sales. Not influencers for awareness. Affiliates who actually convert at scale.
Shop Health and Management
We keep your TikTok Shop in peak condition. Product listings optimised, content kept fresh and your shop set up to convert every time someone lands on it.
Discovery call
30 minutes to understand your brand, your goals and whether we are genuinely the right fit. If we are not we will tell you. No hard sell, no wasted time.
Plan and onboarding
Every brand gets a tailored plan. We map out your shop setup, your affiliate strategy and your paid approach before anything goes live. Getting this right at the start is what separates brands that scale from brands that stall.
Build, seed and grow
We build your affiliate network from the ground up, seed your shop with the right creators and start driving traffic that converts. This takes time done properly. But brands that commit to the ecosystem see results that keep compounding long after the first campaign ends.

